Judging

Campaign Media Awards

Introduction

The Campaign India Media Awards matter because they recognise the agencies and media owners who are driving change for their clients and transforming the industry for the better.

The Campaign Media Awards place greater importance on the ingenious ideas, innovation and strategic thinking behind the amazing work created.

The Campaign Media Awards recognise the growing diversity of media thinking and celebrate brilliant and inspiring creative media ideas. They seek out and reward campaigns where media has made a real difference.

Campaign prides itself on running some of the fairest, most carefully checked, unbiased judging events in the media industry.

The Judging Process

The judging will take place in two stages:

1Online Judging

The first stage of judging will take place online through a secure site. Each judge will be sent a link to the entries they will be judging to conduct two weeks of online judging. The results from the online judging will identify a body of entries that will progress to the second round of judging.

2The Jury Day

The main aim of the offline jury day is to delve further into the detail of each entry and discuss the entries with your fellow judges. We really try to encourage discussion and debate with each judge putting forward their arguments for and against each of the submissions. As the entries have already progressed past the first stage of judging the entries should be of a pretty high standard and deserve consideration. Once each entry / category has been discussed we ask that you then score the entries individually and these scores will determine the final outcome

The Judging Criteria

For each entry, the entrants have been asked to provide evidence of the following:

Creativity
Originality
Strategy
Outcome
Relation to objectives and cost-effectiveness (if applicable)

The entries should clearly describe the campaign and the media thinking / idea behind it.

The scoring system allows to vote a maximum of 10 points to an entry. There are no fractional points awarded.

All Categories

Product Sector

Use of Media

CRM & Media

Data & Creativity

Social Strategy

Experiential

Unnati Joseph

Dinika Tahilramani