Time Session
2:30 pm Registration, networking over tea and coffee
3:00 pm Campaign's opening remarks by Prasad Sangameshwaran
3:15 pm (Keynote) The future of media planning
As the landscape alters at a rapid pace and as technology makes more and more inroads into the business of communication, how does the future of media planning look like. A keynote address by a leading media mind on what the future looks like.
Speaker: Kartik Sharma, CEO South Asia, Wavemaker
3:25 pm Keynote reserved by headline sponsor &TV (Pratyusha Agarwal, CMO, ZEEL)
3:35 pm (Panel) Reintegration of media and creative agencies
Holding companies are reintegrating its media agencies within creative. Havas and MullenLowe Lintas are two such companies to have done this in the recent past. They look at reintegration as a model for the future of the agency business.
Speakers: Deepali Nair, CMO, IBM
Rana Barua, Group CEO, Havas India
Ajay Kakar, CMO, Aditya Birla Group
Sujata Dwibedy, Group Buying and Trading Head, Amplifi
3:50 pm (Panel) The increasing cry for media transparency
Transparency is the order of the day. It's a hygiene factor in most multinationals and Indian companies are taking steps in that direction. Are agencies equipped to deliver what it takes?
Speakers: Bhaskar Ramesh, head of video and brand advertising, Google
Sam Singh, CEO, GroupM South Asia
Sunita Rajan, SVP – ad sales, CNN Asia Pacific
4:15 pm (Panel) Measurement of media moving from sample to census
The session speaks about the possibility of moving media measurement from sample to census as digital set top boxes connect more TV homes than ever before, we look at a scenario of measurement where rival companies share consumer data in order to form a robust measurement system.
Speakers: Vivek Bhargava, CEO, DAN Performance Group
MA Parthasarathy, CEO, Mindshare South Asia
Vikas Khanchandani, CEO, Republic TV
Romil Ramgarhia, COO, BARC India
4:45 pm - 5:00 pm Coffee and tea break
5:00 pm (Panel) The war on content
How TV channels and their OTT offshoots keep pace with the Netflix, Amazon invasion. It's an open secret that Netflix and Amazon have big budgets to keep their content factories from keeping on raising the bar. A panel of TV and OTT heads speak about how their businesses are countering this.
Speakers: Ashish Sehgal, chief growth officer, ZEEL
Skekhar Chaudhary, Managing Partner, Wavemaker South Asia
Kumar Deb Sinha, Executive Vice President, The Story Lab
Monika Shergill, EVP and head, branded content, VOOT
Varun Duggirala, Co-Founder and Content Chief, The Glitch
5:25 pm (Panel) Are you listening to the future
In the space of print media regional players are getting stronger and stronger. But will they be able to sustain the momentum by focusing solely on print. Who will capture the summit? What will be the key competitive strength in the future and what are the capabilities required? A panel of leading experts from the media world will dissect this issue in detail.
Speakers: Ashish Bhasin, CEO, Greater South and Chairman and CEO, India - Dentsu Aegis Network
Ambi Parameswaran, Director, The Hindu Group
Kaacon Sethi, Chief Corporate Marketing Officer, Dainik Bhaskar Group
5:50 pm (Keynote) Vineet Sodhani, CEO, Spatial Access
Transparency to save the marketing ecosystem.
6:00 pm CMO Round Table
In a round table which features CMOs, concerns such as ad fraud, transparency, fake news, a uniform measurement system for the digital space and more will be discussed.
Speakers: Abhishek Gupta, CMO, Edelweiss Nipun Kaushal, CMO, PNB Metlife Ravindra Sharma, Chief of Brand and Corporate Communications, SBI Life Sagar Boke, Head-Marketing, Tata Chemicals and business head, Tata Spices Neelima Burra, Country Marketing Director, HP India Moderator: Prasad Sangameshwaran
6:30 pm - 7:30 pm Cocktails and Networking
7:30 pm onwards Media360 India Awards