Media 2020: Have we fully embraced martech?
2020 was supposed to be the year when marketers were supposed to embrace technology like AI and ML which was supposed to change the world. Yet, there are only limited examples of brands using them. Why?
Arvind RP, director - marketing and communications, McDonald’s South and West India
Jose Antonio Cachaza, MD, La Liga India
Mohit Joshi, MD, Havas Media Group
Moderator: Smita Salgaonkar, Country Manager, MightyHive, S4Capital
5G is around the corner. What will its impact be in the personalised communications world? How will brands be able to use it to connect with consumers?
Gurdeep Singh, former CEO, Reliance Communications, founder Blynk
Karan Shroff, vice president - marketing, Unacademy
Moderator: Gautam Mehra, CEO DAN Programmatic and chief data officer, Dentsu Aegis Network
The OTTher opportunity
The efficacy of TV and print is coming under the scanner. Is OTT the answer for brands looking to reach the consumer? What is OTT doing to the world of media, consumer and advertising?
Ajay Kakar, CMO, Aditya Birla Capital
Jyoti Bansal, CEO, PHD India
Manav Sethi, CMO, Eros Now
Sunder Venketraman, head - strategy, content monetisation and revenue, Firework
Moderator: Shamsuddin Jasani, CEO, Isobar South Asia
‘If not now, then never’ says a marketer as a lack of digital measurement continues to be a major issue. While discussions are aplenty, solutions are yet to come. What’s the way forward?
Bhaskar Ramesh, head of video and brand advertising, Google
MA Parthasarathy, CEO, Mindshare South Asia
Sharat Dhall, COO, Policybazaar
Uday Sodhi, Founding partner, Kurate
Moderator: Partho Dasgupta (ex-CEO, BARC India and president, The Advertising Club)
How are brands working around data privacy?
If data privacy is to become the mainstay following the data privacy act, there are many binding clauses that won't allow any intelligent selling to a person. How is that going to change the medium through which we reach out to the consumer?
Arjun Kolady, head of sales, Spotify India
Sandeep Patil, MD, Truecaller
Moderator: Sandeep Goyal (President - Forum for Ethical Usage of Data)
|20 years of this millennium have passed. Which hot marketing terms from the start of the millennium continue to be important? Which ones have failed to stay relevant? A keynote by Shubranshu Singh, global head – marketing, Royal Enfield|
Traditional media in the 2020s
Print is dead', 'Millennials don't like television' and 'radio has had its time'. What are traditional players in the space doing to keep themselves relevant?
Megha Tata, MD, Discovery South Asia
Hrishikay Kannan, producer and presenter, Radio One
Kaacon Sethi, Chief marketing officer, Dainik Bhaskar Group.
Vikram Sakhuja, group CEO, Madison Media and OOH
|What's the future of the phone camera and what possibilites does it throw up for marketers? A keynote by Tarika Soni, head of commercial strategy and ad monetisation, Snap|
|2:30 pm||Registration, networking over tea and coffee|
|3:00 pm||Campaign's opening remarks by Prasad Sangameshwaran|
|3:15 pm||(Keynote) The future of media planning
As the landscape alters at a rapid pace and as technology makes more and more inroads into the business of communication, how does the future of media planning look like. A keynote address by a leading media mind on what the future looks like.
Speaker: Kartik Sharma, CEO South Asia, Wavemaker
|3:25 pm||Keynote reserved by headline sponsor &TV (Pratyusha Agarwal, CMO, ZEEL)|
|3:35 pm||(Panel) Reintegration of media and creative agencies
Holding companies are reintegrating its media agencies within creative. Havas and MullenLowe Lintas are two such companies to have done this in the recent past. They look at reintegration as a model for the future of the agency business.
Speakers: Deepali Nair, CMO, IBM
Rana Barua, Group CEO, Havas India
Ajay Kakar, CMO, Aditya Birla Group
Sujata Dwibedy, Group Buying and Trading Head, Amplifi
|3:50 pm||(Panel) The increasing cry for media transparency
Transparency is the order of the day. It's a hygiene factor in most multinationals and Indian companies are taking steps in that direction. Are agencies equipped to deliver what it takes?
Speakers: Bhaskar Ramesh, head of video and brand advertising, Google
Sam Singh, CEO, GroupM South Asia
Sunita Rajan, SVP – ad sales, CNN Asia Pacific
|4:15 pm||(Panel) Measurement of media moving from sample to census
The session speaks about the possibility of moving media measurement from sample to census as digital set top boxes connect more TV homes than ever before, we look at a scenario of measurement where rival companies share consumer data in order to form a robust measurement system.
Speakers: Vivek Bhargava, CEO, DAN Performance Group
MA Parthasarathy, CEO, Mindshare South Asia
Vikas Khanchandani, CEO, Republic TV
Romil Ramgarhia, COO, BARC India
|4:45 pm - 5:00 pm||Coffee and tea break|
|5:00 pm||(Panel) The war on content
How TV channels and their OTT offshoots keep pace with the Netflix, Amazon invasion. It's an open secret that Netflix and Amazon have big budgets to keep their content factories from keeping on raising the bar. A panel of TV and OTT heads speak about how their businesses are countering this.
Speakers: Ashish Sehgal, chief growth officer, ZEEL
Skekhar Chaudhary, Managing Partner, Wavemaker South Asia
Kumar Deb Sinha, Executive Vice President, The Story Lab
Monika Shergill, EVP and head, branded content, VOOT
Varun Duggirala, Co-Founder and Content Chief, The Glitch
|5:25 pm||(Panel) Are you listening to the future
In the space of print media regional players are getting stronger and stronger. But will they be able to sustain the momentum by focusing solely on print. Who will capture the summit? What will be the key competitive strength in the future and what are the capabilities required? A panel of leading experts from the media world will dissect this issue in detail.
Speakers: Ashish Bhasin, CEO, Greater South and Chairman and CEO, India - Dentsu Aegis Network
Ambi Parameswaran, Director, The Hindu Group
Kaacon Sethi, Chief Corporate Marketing Officer, Dainik Bhaskar Group
|5:50 pm||(Keynote) Vineet Sodhani, CEO, Spatial Access
Transparency to save the marketing ecosystem.
|6:00 pm||CMO Round Table
In a round table which features CMOs, concerns such as ad fraud, transparency, fake news, a uniform measurement system for the digital space and more will be discussed.
Speakers: Abhishek Gupta, CMO, Edelweiss Nipun Kaushal, CMO, PNB Metlife Ravindra Sharma, Chief of Brand and Corporate Communications, SBI Life Sagar Boke, Head-Marketing, Tata Chemicals and business head, Tata Spices Neelima Burra, Country Marketing Director, HP India Moderator: Prasad Sangameshwaran
|6:30 pm - 7:30 pm||Cocktails and Networking|
|7:30 pm onwards||Media360 India Awards|
|9:00 am||Registration and networking|
|9:45 am||Welcome Address|
|10:00 am||Client Key note Address|
|10:30 am||Coming soon: Digital explosion or an ‘implosion’|
|11:15 am||Think tank: Programmatic|
|11:45am||Networking coffee break|
|12:00pm||Think Tank Topic: Viewability|
|12:30 am||Changing gears: Mobile to mobility|
|02:00pm||Open Sesame: Unlocking rural markets|
|2:30pm||Divided we stand: Print is passé…..really?|
|3:00 pm||Think tank topic: OTT|
|3:30 pm||Coffee break & refreshments|
|3:45 pm||Math-men vs Mad-men: the talent conundrum|
|4:15 pm||Currency Converter: Measuring media|